The idea of Coach’s Neighborhood Grill all began while on a family vacation in Pigeon Forge, TN. William and Stacey were having dinner one night at a national fast causal burger franchise restaurant. While eating a burger (that was just okay), they thought, ‘Why not create a restaurant in small communities that provide the locals a place to call their own, and serve the best affordable burgers in town!’

So, William and Stacey went to work on making their dream come true. They merged William’s entrepreneurial spirit with 20 plus years of experience in the restaurant industry along with Stacey’s sports and coaching career. Together, their talents provided the perfect recipe for a successful venture in the creation of Coach’s Neighborhood Grill.

Create an atmosphere where people feel a sense of belonging, provide affordable high-quality food, and promote teamwork with exceptional customer service, one neighborhood at a time.

Our vision is to give our customers a “Home Field,” with a genuine attitude of caring, high standards of quality, and an absolutely exceptional customer service experience.

We are accountable for our actions and are loyal to our company and our customers.

• Be the local place where people feel they belong
• Provide great affordable food
• Serve local communities in underserved markets
• Promote company core values while growing our franchise business globally

Coach’s creates an enjoyable and safe work environment for team members by establishing the company’s core values:

Integrity   •   Respect   •   Dedication   •   Loyalty   •   Honesty   •   Accountability   •   Community Service

Coach’s believes that empowering team members by taking ownership of their job responsibilities will result in the best they can be.